Free tickets for large events
HSL may grant a right to free travel to persons accredited for large events. The accredited persons participate in the organization of the event or they are media representatives, for example.
Decisions on the right to free travel are made on a case by case basis. Free tickets may be granted if the number of attendees is over 1,000 and the event meets one of the following criteria:
- A major sports, cultural or scientific event
- An event of social importance whose organizers include at least one HSL municipality
- A public transport congress
The free tickets are loaded on single-charge cards or Travel Cards. The tickets are valid for the duration of the event. Free tickets can be either Helsinki internal of regional tickets.
The event organizer must submit a free-form application to HSL at least four months before the event. The application is sent as an attachment to: email@example.com
Once you have been granted the right to free travel, fill in the order form and send it to: firstname.lastname@example.org.
A basic charge of 500 euros is charged for the event tickets. The charge covers the delivery of the tickets. In addition, you pay €0.50/single-charge card of €2/Travel Card + VAT.
The order is binding. Tickets loaded on single-charge cards are delivered within two weeks from the order.
In return for the right to free travel, HSL expects to get publicity before and during the event as well as possible other benefits, such as free tickets.
Additional transport services during public events
HSL can provide additional transport services during public events, if need be. Additional services are provided on the basis of estimated number of passengers and the event closing time.
HSL only provides public transport services mainly on the regular routes. Additional services are provided by adding extra cars or services or by extending the operating hours of individual routes.
If necessary, routes running close the event area are diverted if streets have to be closed or traffic otherwise restricted due to the event.
Organizers are asked to notify HSL about the event by mail: email@example.com. If diversion routes or additional services are required, you HSL must be notified two months before the event.
Information about large public events should be provided in good time. It is advisable to contact HSL also in case of smaller events if the location or time of the event may cause congestion.
In case additional services are required, the following information should be provided:
- Name and organizer of the event
- Estimated number of attendees
- Event schedule
- Contact details for the person responsible for traffic arrangements
- Event venue entry and exit routes, for example, on map
- Information about any restrictions to traffic around the venue
In return for additional transport services, HSL hopes to get publicity before and during the event as well as possible other benefits, such as free tickets.
The HSL logo consists of a symbol and a logotype. The symbol is an octagon drawn with a line that makes a loop at each corner. This represents a new and extended public transport network in the form of a stylish ‘urban flower’. The loops can also be seen as buds representing current and future ideas for operating practices, beneficial partnerships, ecological values and equal opportunities. Also, the eight corners of the symbol are associated with points of the compass, alluding to navigation and to accurate and reliable information. The octagon symbolizes renewal – a cardinal shape (square) aspiring to perfection (circle). The other graphic elements required for visual design and communications are derived from the shape of the symbol. The logotype combines confidence with friendliness. The selected typeface is Gotham Rounded, which has a history of use in various signage and guidance systems. The Gotham typeface family is extensive and flexible, and as such lends itself to a variety of uses. The entire typographic palette of HSL is based on this typeface family, facilitating the design of a uniform and credible overall appearance for communications in all media. The symbol and logotype are separate by two lines that improve the flexible structure and usability of the logo. The two lines represent the two merging organizations and also the various forms of urban transport on rail and road, and map symbols. These graphic lines are quite as essential in creating coherence and variety in the overall visual appearance of HSL as the color scheme and typography. The HSL logo is conceived as a single entity. Its shape and proportions must never be changed. Different approved versions of the logo are provided for a variety of applications. The horizontal version of the logo is the preferred one. The logo versions are available here:
These digital originals must always be used for every application of the logo.
A protection area is defined for the HSL logo to ensure its visibility. This protection area must be free of all other graphic elements, including photos and text. The protection area also defines the minimum distance of the logo from the edges of any publicity material in which it is used. When placing the logo on any surface, the protection area must fall completely within that surface.
The logo is principally used in blue on a white background or in white on a blue background. For office printouts, the logo may also be used in black and white. Regardless of the application, the logo must always be clearly visible and identifiable, i.e. in sufficient contrast with its background. The blue version may only be used on a white background; on colored backgrounds, the white version must be used. The logo may be used in black and white only in cases where color printing is not an option. In black and white applications, the logo may be used either in white on a black background or vice versa.
Logo and slogan
There are three possible combinations of the HSL logo and slogan. The primary combination is with the logo above the slogan, left-aligned. The slogan may also be placed horizontally, to the right of the logo. These combinations must always be placed in the upper left or lower left corner of the layout, taking the protection area of the logo into account. The centered version of the combination may only be used if there are no other graphic elements in the layout (e.g. the final panel of a TV ad).