Golden Drum is one of Europe’s most renowned advertising festivals and competitions held every autumn in Portoroz, Slovenia. This year, there were over one thousand entries from over 20 countries.
“The Faces of Public Transport is a unique campaign, something completely different from traditional advertising. The campaign is a beautiful and moving story about ordinary people and everyday public transport. I'm delighted that the campaign has been noted also outside Finland and that it received recognition in such a highly competitive competition,” says HSL Director of Marketing and Communications Mari Flink.
The campaign was designed by advertising agency 358. Others partners participating in the campaign included Kuvaamo and photographer Lauri Eriksson, Irokeesi, Into-Digital, GrilliFilms and RagnarFilms.
Link to the presentation video of the campaign: https://www.youtube.com/watch?v=cUQpzG-0bKI
Golden Drum Winners 2014: http://www.goldendrum.com/competition/showcase/winners-2014/