Season tickets have sold well in the biggest discount campaign in HSL’s history. The campaign was launched two weeks ago, and 93,710 season tickets have been sold at half price by Tuesday 31 August. During the campaign, adult 30-day season tickets are sold at half price on the HSL app for the HSL area and the neighboring municipalities.
65 per cent of those who have bought a discounted season ticket have not used a season ticket on the HSL app over the past three months. Approximately 40 per cent of customers who have bought a season ticket at half price have never had a season ticket on the HSL app.
“It is a great feeling to see that the campaign has reached so many people. It seems that the ‘comeback’ theme in the campaign was a good choice as people are now finding their way back to public transport after the coronavirus pandemic,” says the Director of HSL’s Customer Experience and Sales Department, Mari Flink.
“Another indicator that the campaign is a success is that we have sold more tickets in euros on the HSL app this August than in any other August in history.”
The campaign discount is available on the HSL app that you can download on your smartphone. The discount applies to adult 30-day season tickets that are purchased and whose validity starts by 15 September.
With auto-renewing subscriptions, the discount applies to that 30-day period that takes place during the campaign period. During the campaign, students and persons over the age of 70 get a 50 percent discount on 30-day season tickets instead of the normal 45 percent discount.
Sales on the HSL app in August 2019–2021
Sales in euros
2019 August 2020 August 2021 August
All tickets 9,625,761 9,230,150 12,244,189
Single tickets 6,603,042 6,029,251 7,057,506
Season tickets 30,227,19 3,200,899 5,186,683
Number of individual tickets sold
2019 August 2020 August 2021 August
All tickets 2,802,138 2,746,309 2,755,675
Single tickets 2,752,169 2,686,550 2,623,254
Season tickets 49,969 59,759 132,421
Number of individual customers
2019 August 2020 August 2021 August
All tickets 499,263 446,618 479,871
Single tickets 477,161 421,740 427,850
Season tickets 48,831 57,723 130,284