- Organizer
The organizer of the photo campaign is Helsinki Regional Transport Authority, HSL (Po Box 100, 00077 HSL, tel. +358 9 4766 444).
- Participation period
You can participate in the photo campaign from 7 to 22 November 2026 by submitting a photo using the participation form. The participation period may be extended if we do not receive enough photos.
- Participation
The photo campaign is open to people aged 18 or over.
Participants may submit multiple photos. However, a maximum of one photo per participant may be selected for publication, and each participant may receive a maximum of one prize package containing HSL products.
Participation is free of charge and does not require the purchase of any product or service.
- Requirements for photos
Photos submitted to the campaign must be high-quality vertical landscape or nature photos taken along the new Kruunusillat tram routes.
Participants must have taken the photos they submit themselves and hold the necessary rights to the photos.
Photos must not show any identifiable people.
Photos must not contain inappropriate, racist, discriminatory, offensive or illegal content. The organizer reserves the right to exclude from consideration any photos that do not comply with these Terms of Participation or are otherwise unsuitable for publication.
Photos must be technically and visually suitable for publication on the digital displays on HSL trams.
- Evaluation and selection of photos
From among the photos that meet the Terms of Participation, HSL will select those best suited to the campaign as a whole.
The selection will be based on the photos’ visual appeal, atmosphere, technical quality, connection to the surroundings along the tram routes and suitability for digital displays. The diversity of the selected collection of photos will also be taken into account.
The aim is to select around 20 photos. The final number will depend on the number, quality and suitability of the photos submitted.
The selection will be made by a panel appointed by HSL. The photos will be selected based on a qualitative assessment and not by random draw.
- Publication and use of photos
By participating, participants grant HSL a royalty-free, non-exclusive right to use their selected photo in connection with the photo campaign on the digital displays on HSL trams until 31 January 2027.
The photos may be displayed on the digital displays on all HSL trams.
The name provided by the photographer on the participation form will be displayed with the selected photo.
HSL has the right to crop and resize the photo and make minor technical adjustments required for display on the digital screens, without materially altering the content of the photo.
Copyright to the photo remains with the photographer.
Publication of the photo on HSL’s social media channels requires the participant’s separate, voluntary consent. Giving consent for the photo to be published on social media will not affect the selection of photos.
- Prizes
Participants whose photos are selected for publication on the digital displays will each receive an HSL prize package. The prize package includes an HSL tote bag, a pair of HSL socks and an HSL reflector. HSL reserves the right to change the contents of the prize package.
Selected participants will be notified personally at the email address provided on the participation form.
To deliver the prize, we will ask selected participants to provide their postal address by email.
The prize cannot be exchanged for cash.
The photos will be selected and the prizes sent by 31 December 2026.
- Changes to or cancellation of the campaign
HSL reserves the right to reconsider the scope of the planned publication of the photos or whether to proceed with it if an insufficient number of photos meeting the Terms of Participation and suitable for publication are submitted.
In such case, HSL may decide to publish fewer photos than planned or cancel the planned publication on the digital displays.
Submitting a photo does not guarantee that it will be selected or published or that the participant will receive a prize.
- Processing of photos and personal data
HSL asks for the participant’s name and email address when they participate in the photo campaign. Only winners will be asked to provide their postal address for delivery of the prize.
The processing of personal data is based on a contract between the participant and HSL (Article 6(1)(b) of the GDPR), which is concluded when the participant accepts these Terms of Participation.
Read more about your rights as a data subject here.
HSL processes personal data and submitted photos solely for the purposes of running the photo campaign and delivering the prizes. The photographer’s name will be published with the selected photo.
Personal data will be retained for as long as necessary to run the campaign and deliver the prizes. After that the data will be deleted, in any event no later than one month after the end of the campaign. The submitted photos will also be deleted when the personal data is deleted.
- Organizer’s liability and other terms
The Organizer is not liable for any technical or other issues that may prevent anyone from participating.
The Organizer reserves the right to make justified changes to these Terms of Participation, for example due to mandatory legislation or material circumstances affecting the campaign. Any changes will be communicated in connection with the photo campaign.
Participants are responsible for ensuring that the photos they submit do not infringe any third-party copyrights or other rights.
By participating in the photo campaign, participants accept these Terms of Participation.